If we’ve heard it once, we’ve heard it a thousand times: When the going gets tough, the tough get going. Being a retailer, you have probably experienced it another thousand times over.
As retailers, what do we need to do to get tough? Certainly not join in with the rest of the world that seems to be predicting the doomsday of retailing. Keeping company morale up is vital to the success of your business and weathering this storm. Make sure that your employees know that no matter how tough things get or what they might hear, never share that information with customers.