A quick video walkthrough of our Winter 2012 Atlanta showroom!
We’re debuting our largest product introduction in our twenty-eight year history at Winter 2012 market. Over 800 new introductions span every product category in the IMAX line, including an enthusiastic revitalization of their seasonal category. This, in addition to great new trends, the ever-popular ColorPOST by Connie program, designer exclusives and more make the IMAX showroom a must-see destination.
Don’t miss the new IMAX trends – Magnolia, Glory Days and Serenity. Magnolia brings Southern hospitality to mind with its fresh twist on this traditional American theme. With the sweet accent of its namesake, magnolia blossoms, this trend combines preppy textures and patterns with accessories of warm, iconic shapes and functions – from tiered cake stands to elegant glass vases, decorative storage, wall décor and much more. Glory Days finds mid-century inspired nostalgic style in vintage, masculine accessories for home or office. With muted color and aged-finish sports memorabilia accents, this trend is sure to hit a home run. Serenity holds true to its name with a tranquil, zen-inspired style. Natural elements, water features, soft colors and textures bring a peaceful touch to any setting.
See the entire product line in Atlanta – AGM, Bldg. 2, Showroom 1100; Dallas – WTC 6250; and Las Vegas – WMC, A429.
Atlanta market kicks off next week and the showroom looks amazing, from the new product to the showroom graphics! Just to whet your appetite, here’s our brand new Winter 2012 showroom video! This isn’t a video OF the showroom, but rather a video that will loop IN our showrooms. It gives a brief overview of what’s in store for you soon-to-be winter market shoppers!
Last week marked the end of the Atlanta International Gift & Home Furnishings Market. The Atlanta show attracts gift buyers far and wide but has also become a hub for designers and home accessory buyers. The metropolitan Atlanta area, like much of the sunbelt, has experienced explosive growth in the past decade and announced itself as a major media market. AmericasMart has never been more appealing to buyers with it’s great Southern location and more hotels within walking distance to the market center than anywhere else.
Atlanta had a vibrant focus on wall color, keeping it to a one or two color story and pairing it with accessories with traditional lines in neutral patterns and texture. The color story was strengthened with a layer of accent textiles, like pillows and throws in tonal or complimentary looks. Artwork took a backseat to structured wall décor incorporating mirrors and other reflective surfaces.
It was Sunday 7:30 a.m. at the World Trade Center in Dallas. When they say everything is bigger in Texas, they aren’t kidding. Fourteen floors, comprising over 2,000 customized showrooms, displaying over 25,000 individual lines of merchandise are just waking up, getting ready for another blissfully sunny day at the Dallas Total Home & Gift Market. Before all of the buyers made it to the trade center, I was able to make my rounds window-shopping. The market gives an overall feeling of a destination vibe in Paris and I’m not talking about Paris, TX. Nope, the other Paris. Everything was covered as far as color trends – vignettes dripping with violets, golds, blues and reds to displays of pale, muted neutrals. The French kiss on any interior can suit virtually every person’s discriminate taste – be it rich, bold jewel tones and the bohemian beauty of boudoir-influenced home fashions, or the pastel serenity of a traditional French country nook nearly absent of color.
After each show we meet with our account executives to help gauge customer reaction to the market. We want to know exactly what you think about our product line, market presence, price points, etc.
Our Account Executives got some great feedback from customers at the recent Atlanta and Dallas markets:
TULSA, OK – IMAX Worldwide Imports announced that its Chicago showroom is moving to a new storefront on a new floor, just in time for the upcoming market. The new showroom will be located at Merchandise Mart, 13-401, on the giftware floor.
The move is in conjunction with the company’s efforts to diversify their product line with giftable home décor.
“We are very excited about the showroom and the our new giftable line. Both are sure to be successful,” said Rex Yoakley, Vice President of Enterprise. “Each item was specially designed to be both unique and sellable, both of which our customers have come to expect from our merchandise.”
IMAX Worldwide Imports will be holding 25th Anniversary celebrations at the upcoming Dallas and Atlanta Markets.
The Dallas event will be held at the IMAX showroom, WTC #6250, on Saturday, June 27th at 3:00pm. The Atlanta event will be held at the IMAX showroom, AGM building two #1100, on Saturday, July 11th at 3:00pm. Cake and champagne will be provided. Food and drinks will be offered daily at both markets.
“Our customers have made these first 25 years possible,” said IMAX President Al Bulak. “This is our way of saying ‘Thank You’. We look forward to serving our customers for many years to come.”
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