The five most important design tools to get people to stop and really look are: color, angles, movement, simplicity and/or repetition and imagination. Use a combination of any two of these and you will have a successful window or interior display.
1. Color is the first element that attracts attention in a store window.The strongest color combinations are black and white with a bright accent, or a monochromatic colorstatement. It is also effective to combine a neutralwith one or two bright colors. All white or all blackwith an accent color is strong as long as the wall or background color is in contrast. If your merchandise is mainly neutral or subdued tones,try using bright backgrounds, props or accessories.