New Color-Driven Merchandising Concept Set to Debut at Winter Markets
We’re unveiling a new concept at the winter markets designed to excite consumers with powerful punches of vibrant, livable color and translate to bigger tickets for retailers.
Essentials by Connie™ is the second major merchandising concept we’ve has launched with leading retail strategist Connie Post. The first, ColorPOST by Connie, incorporated a selection of IMAX products divided by color story into a series of decorative accessory pods. Merchandised on flexible, movable display units, the pods were created to simplify the buying process for consumers and to make updating store floors quick and easy for retailers. According to Al Bulak, IMAX President, the concept was a hit at retail and dealers are clamoring for the next phase.
IMAX Worldwide Home is expanding their popular ColorPOST with Connie™ concept at the April High Point market. This successful program is designed to draw consumers into stores by satisfying their need for small, fast and affordable decorating changes.
IMAX Worldwide Home is expanding their popular new ColorPOST with Connie™ concept at the High Point market next week. This well-received program – initially introduced in Atlanta during summer market – is designed to draw consumers into stores by satisfying their need for small, fast and affordable decorating changes.