“We are very proud of our 25 years,” said IMAX president Al Bulak, “and we know our customers have made it all possible. Everyone is facing challenging economic conditions right now and we think this 25 under $25 promotion is an excellent way to say thank you to our loyal customers.”
As part of the anniversary, IMAX has adopted a new slogan: Old Enough to Know Better! – Better Products Better Prices Better Service. During the summer market season, IMAX will celebrate with special activities in their showrooms.