Few people in the industry have a better view of what appeals to consumers that Michelle Lamb of The Trend Curve. She’s spent years researching how consumers behave.
In the challenging economic times of today, she says consumers are looking for fresh colors and designs.
“The best defense against slow sales,” she says, “is innovative designs.” And, as news reports are saying, consumers at all income levels are being cautious and looking for good quality at a good value.
Both are proving to be the drawing cards at the summer markets as retailers shop IMAX for fresh designs and good pricing.
IMAX Vice President of Sales Rex Yoakley said IMAX customers are buying broad, especially in the new Parisienne and Elements Collections. The more contemporary Honeybee Collection sold well in Atlanta and Dallas, and he expects it to be even stronger with buyers in Las Vegas.
Take a look at some of the products retailers are choosing in IMAX showrooms this summer: