IMAX Corporation is pleased to announce a licensing agreement with designer Nikki Chu. The collection, Nikki Chu Home for IMAX, will include high quality accent furniture and home accessories. The new products will debut at the Summer 2014 markets.
Nikki Chu’s philosophy is to create environments that are sleek and serene, with touches of glamour. Her interiors are accented by distinctive pieces, eclectic finds and an innate sense of timeless style. She mixes modern lines with a vintage flair that aligns perfectly with a dramatic fashion-fused vision.
Nikki’s first collection with IMAX rewrites the rules for using metallics. Where others see metallics as merely an accent, Nikki has them take a primary role, accenting with black and white for maximum impact. Metallic shades and finishes are mixed – gold, silver, copper and bronze pieces are featured together in a combination of matte, shiny and even ombré finishes.
The designs are bold yet elegant, with inspiration from vintage ornate silhouettes becoming exaggerated and updated to create modern heirlooms. Details come directly from Nikki’s passion for high fashion – classic designer quilting techniques, pyramid studs, and chain accents to mention a few. When the elements of her collection are combined, they create an edgy, modern statement, but when featured individually or in smaller groupings, the products show remarkable versatility for use in a wide variety of settings.
Rex Yoakley, Vice President of Sales for IMAX, is certain about the success of the newly formed partnership. “We are extremely excited about our newest collaboration – Nikki fuses her design talents and extensive industry experience with an obsession for fashion to create an “affordable luxury lifestyle” collection unique to IMAX.”
ABOUT NIKKI CHU:
For the past decade, renowned interior designer to the stars and prominent fashion accessory designer, Nikki Chu, has been known from Miami to LA for her exceptional flare, sleek designs and eclectic taste. Filled with a passionate love for design, Chu has accomplished a vast range of interior projects as well as fashion collaborations with some of the most accredited names in the industry.
Born and raised in Toronto, Nikki embraced her passion for design at a young age and followed her dreams to the International Academy of Design in Toronto, Ontario to learn the tricks of the trade. She soon found herself in Miami as Creative Director for one of the top advertising agencies in Southern Florida. Nikki’s portfolio rapidly expanded and she found herself overseeing interior design projects for the Hollywood stars.
Seeking the ‘Nikki Chu’ aesthetic, Access Hollywood sought after the acclaimed home designer for a post-election special featuring Nikki’s design idea for Sasha & Malia Obama’s bedrooms. Since then, Chu has been considered “THE” lifestyle & design expert for several TV networks such as HGTV, Fine Living, Food Network and E!. In Fall 2014 she will enter your living rooms once again on the Lifetime Network’s new makeover show offering design and decorating tips.
Her multi-brand empire continues to grow as well as her special projects. Launching Nikki Chu Home for IMAX is her current focus – a line of decorative home accents, with a MISSION to create an “affordable luxury lifestyle” that combines fashion and function all in one brand.