We’re excited to announce a licensing agreement with designer Nikki Chu debuting at the Summer 2014 markets. Featuring high-quality accent furniture and home accessories, the new collection will reflect Nikki’s sense of timeless style and her talent for designing environments that are sleek and serene with touches of glamour.
Another upbeat note is the positive reception to our growing furniture line. The new Aviator Chair was a clear hit at the High Point Market, and the leather furniture options—including a full-size sofa and loveseat—present a variety of new merchandising options and opportunities that enable retailers who wouldn’t typically carry furniture to expand into new categories with minimal commitment or risk.
Here at IMAX, that’s a key approach. Says Rex Yoakley, “We know retailers look to us for consistently good service and fresh products, but also for the value of the merchandising solutions we seek to provide. In today’s competitive marketplace, we don’t believe any company can expect to simply provide product at a price. We believe it’s vital to support our customers by bringing great ideas to the table as well, ideas like color-coordinated accessories for example, that not only make it easy for retailers to create exciting displays, but address consumers’ fears about making costly decorating mistakes.”
As we continue our 30th Anniversary celebration this summer, you can count on a lot more exciting and profit-generating programs to come. Watch for a number of new trends like He Said/She Said, our updated take on office accessories that are colorful and super fun and stay tuned for another exciting addition to our family of design talents coming soon!