We are updating our popular ColorPOST with Connie™ concept at the October High Point market. This successful program now merges two trend-forward colors into one dynamic presentation for each collection, and the collections have been streamlined into a smaller commitment for the retailer.
The updated program is price sensitive on individual components and all elements of a collection work together to decorate a room perfectly. Essentially, “what you see is what you get” – all minimum quantities are shown on the individual pods. Each pod has been merchandised to hit a strategic price point of around $1000.
“Each of the color stories combines glass, ceramics, textiles, florals and wall décor in a way that makes both the salesperson and the customer smart,” Connie Post describes. “The collections are a fresh, fashionable store update – and customers can create instant room updates, feeling confident knowing that each color story is chosen and color-coordinated for them by a design expert.”
For dealers who have already invested in the original ColorPOST program, existing banners and table displays can simply be updated with the new 2013 merchandise.
“This is an easy choice for any retailer.” Post relates, “We continue to make it easier for retailers to sell IMAX, helping them push beyond the sale of single items into the selling of concepts and entire coordinated collections.”
Connie Post will be appearing in our High Point showroom to promote the updated ColorPOST program on October 15 and 16, from 3-6 p.m.