IMAX Worldwide Home is excited to introduce a line of personal fashion accessories that includes jewelry, scarves and bags. The line will be marketed as IMAX Boutique and will debut in IMAX showrooms this summer.
The jewelry line, from Marisa Jill Design, is exclusive to IMAX and features a variety of designs and price points. Inspired by her childhood experiences and extensive travels, Marisa’s designs include themed necklaces featuring charms styled after vintage treasures and found objects. A number of the pieces feature interchangeable elements that offer the consumer a customizable piece at an affordable price.
In addition to the fashion jewelry, IMAX Boutique will also feature a wide selection of scarves in trend-forward colors and patterns. Completing the new introduction is a collection of embellished tote bags and tablet cases.
“Expanding our product offering to include fashion accessories will help our retailers meet the needs of their customers and increase their bottom line,” said Rex Yoakley, Vice President of Sales for IMAX Worldwide Home. “Jewelry and accessories are a rapidly growing category for retailers and provide the opportunity for add-on sales, both as personal purchases and as gifts. We are very excited to introduce this category to our customers.”
ABOUT MARISA JILL DESIGN:
Marisa Whittaker Humphrey brings to IMAX her common sense approach to high fashion with the new jewelry line “Marisa Jill.” She has thrived as an entrepreneur and designer of furniture, home décor, clothing and jewelry. Of her varied business ventures, jewelry has always been Marisa’s passion. Having travelled extensively, she finds her inspiration in the rich cultures and colors of the world. Marisa studied at Moscow State University in Russia, in Chihuahua, Mexico with Brigham Young University and received her degree from the College of Fine Arts & Communications at Brigham Young University in Utah. She lives in Atlanta, Georgia with her husband and three children.