IMAX Worldwide Home is unveiling a new concept at the Atlanta Market next week designed to draw consumers into stores by satisfying their need for small, fast and affordable decorating changes.
The company has teamed with Connie Post, the home furnishings industry’s leading retail design strategist, to create ColorPOST With Connie™, an innovative merchandising concept incorporating a selection of IMAX products divided into appealing color stories.
“Each of the color stories has been chosen with an eye to what’s selling at retail right now,” Post describes. “Merchandised on flexible, movable display units, the series of decorative accessory pods simplifies the buying process for consumers. The concept also mitigates consumers’ fears of making costly decorating mistakes since each color story is supported with marketing messages that reinforce the idea that the products were chosen and color-coordinated for them by a design expert.”
“At IMAX, we understand that our retailers need solution-based concepts and strategies to bring consumers into stores now,” says Al Bulak, president, IMAX Worldwide Home. “We also realize that no matter where we are in the economic cycle, consumers are more thoughtful about purchasing anything today. Our goal in partnering with Connie is to supply retailers with traffic-building retail design concepts. This new program is designed to drive business now, and for that reason, all of the products that Connie has selected for the program are inventoried and available for next-day shipping.”
“Additionally,” Post relates, “the program was created to enable IMAX dealers to update their floors without the need for tearing down walls or major capital investments. It instantly adds an element of fashion and freshness to any retail format.”
Post will be appearing in IMAX’s Atlanta showroom to introduce the concept on July 15 and 16.
ABOUT IMAX Worldwide Home:
IMAX provides home and garden accessories from 12 countries around the globe and is a leader in the home accessory industry. The corporate headquarters and 500,000 square foot distribution center encompasses 4 state-of-the-art fulfillment facilities and houses nearly 200 full-time employees. Additional sourcing, product development and showroom facilities in the USA, India and China truly make IMAX a global source. Dedicated design and product development teams strive for creativity, taste and fashion trends – layering styles, periods, textures, and regions of the world – to create a visually delightful and meaningful environment.
ABOUT CONNIE POST:
Retail design strategist, trend expert, author and idea merchant Connie Post understands what excites consumers and makes cash registers ring. As the standard bearer of visual marketing in the home furnishings industry for nearly three decades, she is responsible for the look of more than 18 million square feet of retail and wholesale space around the globe. An in-demand speaker and columnist, Post is regularly sought for her expert commentary, and the empowering message she brings to consumers everywhere: “A Beautiful Room Will Change Your Life.”
