Popular Color-Driven Merchandising Concept Expands for Summer Markets
IMAX Worldwide Home is expanding their best-selling Essentials by Connie Post™ line for summer markets to include the new Celebrations collection. This “modern design made easy” merchandising concept is a collaboration between IMAX Worldwide Home and leading retail strategist Connie Post.
Fast-paced lifestyles often having us zipping through holidays and other occasions so quickly we don’t really find time to savor the special moments. “The need to recognize what’s most important in our lives and to remind us to remember to celebrate life every day inspired me to create the Celebrations collection for IMAX,” states Post. A nod to the golden, halcyon days of memory, life’s precious moments are symbolized in gold and white, a touch of light, sheen and glamour that is right for every party and occasion, works beautifully in every color scheme and complements any decor.
Since this collection is all about slowing down and taking a moment to drink in the small things, details take on special importance: Gold picture frames honor loved ones and memories with a gleam. Much-needed storage boxes for keepsakes and other precious things are decked with the flash of metal studs and hardware, as are the book boxes and even the lamp shade. A gold lidded jar set is a unique and lovely addition to the collection. Post comments, “There are thoughtful touches like serving trays with felt bottoms that make them safe to use on furnishings and family heirlooms. So go ahead. Break out the good china and crystal and lavish family and friends with Celebrations!”
