IMAX Worldwide Home is hosting a fundraiser to support American Red Cross Hurricane Sandy relief efforts. For every $20 donation made through IMAX between now and noon on Monday, January 14, 2013, donors will receive one entry into a drawing to win an original mermaid sculpture created by artist Colleen Stiles. The mermaid, a life-size body cast sculpture, was originally designed as a market promotion and became the sea-themed inspiration for the fundraiser.
“As our country watched the coverage of Hurricane Sandy, we saw a level of destruction that left thousands of victims – including many IMAX customers and sales reps – in it’s wake,” said Rex Yoakley, Vice President of Sales for IMAX Worldwide Home.
“Massive relief efforts are vital to aid in the rebuilding and will be ongoing for months and years to come. We knew immediately that we wanted to help in some way.”
Donations can be made through the IMAX website or in the showroom located in AmericasMart® Building 2, Showroom 1100. IMAX plans to match the monetary donations raised. The drawing will take place at 3:00 p.m. EST on Monday, January 14, 2013 next to the mermaid’s display window, located on the 11th floor of Building 2 adjacent to the escalators.