IMAX announces the introduction of “IMAX Embellished,” an exclusive line of textiles debuting at Summer 2009 markets. This new and exciting category currently includes decorative accent pillows and table runners in an eloquent combination of beautiful colors, patterns and textures.
The pillows offer versatility in style and a variety of looks to compliment many room settings. Fabrics were selected for our Summer 2009 trend presentation vignettes, but are easily translated into other areas as well. The Embellished line is neutral enough in style for the customer to create their own story with select pieces from each trend to compliment their own displays without presenting the full trend vignette.
The Embellished line offers a variety of sizes in accent pillows for the consumer with small sizes for chair or furniture display, bolster pillows for a sofa or bedroom, and oversized pillows that can function as a floor pillow, bed Euro, or furniture accent pillow.
“Our goal was to present IMAX customers with a high end look for less,” stated IMAX International Buyer Kendra Harp. “There is a definite void in our marketplace for the small to mid-size retailers to purchase textiles with a significant perceived value at a reasonable price. It took a year in the development process to build strong relationships with the suppliers for exclusivity and to achieve the right product presentation, but we are very happy with the results.”
