Retail Strategist Connie Post To Add Three ColorPOST Collections at IMAX During High Point Market
IMAX Worldwide Home is expanding their popular ColorPOST with Connie™ concept at the April High Point market. This successful program is designed to draw consumers into stores by satisfying their need for small, fast and affordable decorating changes.
The company has teamed with Connie Post, the home furnishings industry’s leading retail design strategist, to create ColorPOST With Connie™, an innovative merchandising concept incorporating a selection of IMAX products divided into appealing color stories. New collections include Sunshine (yellow), Berries (Purple) and Moody Blues color stories.
“Each of the color stories has been chosen with an eye to what’s selling at retail right now,” Post describes. “Merchandised on flexible, movable display units, the series of decorative accessory pods simplifies the buying process for consumers. The concept also mitigates consumers’ fears of making costly decorating mistakes since each color story is chosen and color-coordinated for them by a design expert.”
“At IMAX, we understand that our retailers need solution-based concepts and strategies to bring consumers into stores,” says Al Bulak, president, IMAX Worldwide Home. “We also realize that no matter where we are in the economic cycle, consumers are more thoughtful about purchasing anything today. Our goal in partnering with Connie is to supply retailers with traffic-building retail design concepts that are designed to drive business now.”
“Additionally,” Post relates, “the program was created to enable IMAX dealers to update their floors without the need for tearing down walls or major capital investments. It instantly adds an element of fashion and freshness to any retail format.”