IMAX Worldwide Home is expanding their best-selling Essentials by Connie™ concept to include “Essentials Basics” at the summer markets. This “modern design made easy” merchandising concept is a collaboration between IMAX Worldwide Home and leading retail strategist Connie Post. “I am very excited about the newest addition to the Essentials program,” stated Post. “I feel that expanding the concept beyond just current fashion colors to include basic combinations will prove to be a winner for retailers also.”
The first introductions of Essential Basics will be a black and white along with a rich beige and white combination. This new addition will utilize the same designs as the fashion collection introduced at the beginning of this year. “These collections were designed with the customer in mind – sometimes people love color but aren’t comfortable living with it,” said Post. Essentials Basics is all about great design around classic colors that will appeal to many. An added bonus of the new “Basic” colors is that retailers and consumers are provided with all the tools to mix and match with colors from the fashion collection for an even wider range of looks.
As with each of the Essentials by Connie collections, coordinating Sherwin-Williams paints are identified to make it easy for consumers to complete a room.
ABOUT CONNIE POST:
Retail design strategist, trend expert, author and idea merchant Connie Post understands what excites consumers and makes cash registers ring. As the standard bearer of visual marketing in the home furnishings industry for nearly three decades, she is responsible for the look of more than 18 million square feet of retail and wholesale space around the globe. An in-demand speaker and columnist, Post is regularly sought for her expert commentary, and the empowering message she brings to consumers everywhere: “A Beautiful Room Will Change Your Life.”
