It’s market time again – and I know you’re ready with your list of needs and wishes, your open-to-buy numbers and your comfortable shoes.
There’s just one thing more you need to bring and this year it’s a bit difficult to find it. It’s a positive attitude. We all realize this is not a banner year and we probably won’t see much improvement until late this year or even 2010.
But where I live, the daffodils are blooming, Bradford pear trees are glorious and everything is turning Spring green. You just have to feel better, thanks to Mother Nature.
Consider my tip sheet to make a better market:
1. Add a new product category. Now is the perfect time to add lamps or garden to your merchandise mix. You have time to check out new vendors, but make sure you thoroughly explore the offerings of your current vendors.
2. Ask for a good deal. Times are difficult for everyone and vendors who want to do business with you should be willing to offer terms or discounts or specials. But you may have to ask. Don’t be bashful.
3. Get new merchandising ideas. Vendors work hard to create spectacular displays of products, many of which are highly adaptable to your store. Put your digital camera to work and resolve to do some spring cleaning and rearranging when you get home.
4. Talk to other retailers. Despite a sagging economy, some retailers are holding their own. You have a great opportunity to share ideas, to pick someone’s brain. Something that worked in one market can work in another. Give it a try.
5. Don’t whine. Everyone is having it tough, so smile through it all. Enjoy market and the exciting new products being introduced to help you make more sales back home.