Graphics and Marketing

Graphics and Marketing Retailers the Scoop Tips

DIY: Fresh Merchandising Props

DIY: Fresh Mercahndising Props

Make your own garden markers with this tutorial and free template download!

Come to any IMAX showroom during Winter 2019 Markets, and you are sure to notice our new Farmer’s Market trend. This vibrant and bountiful garden story is full of surprises, including this fun and easy-to-make herb sign merchandising props.

Things you need:

8 Popsicle sticks
Black core foam board or mat board
Spray glue
Red and white gingham ribbon
Twine
Scissors
X-acto knife
Metal rule or straight edge
Hot glue gun
Ready to print pdf (CLICK HERE)

Here’s what to do:

Download and print the herb artwork pdf file
Cut out the artwork and spray mount to black foam core.
Using your x-acto knife and metal ruler, trim the foam core to the edge of your artwork.
Use hot glue to attach the popsicle sticks to the back of each trimmed artwork.
Trim gingham ribbon into 10 to 12 inch lengths.
Trim twine into 10 inch lengths and unravel.
Form a simple bow with the ribbon and then tie the center using the twine.
Use hot glue to attach the bow to the front of the artwork.

You did it! Now you have the perfect touch for your own store display of our Farmer’s Market trend.

December 18, 2018 0 comment

Graphics and Marketing Market the Story Trending

DIY: Touch of the Tropics

written by Colleen Stiles

Create fabulous paper foliage with this tutorial and free template download.

Black Sands Each season, our team of creative experts, buyers and trend forecasters work together to create product stories at the forefront of current trends. Once the collection is finalized, it is up to our merchandising and creative teams to figure out the most impactful way to tell the story of that trend. Behind the scenes, there is a flurry of activity. Flooring and wall colors or treatments are chosen, props are selected and what was once a pile of product comes together into a cohesive, meaningful story.

This summer, our focal trend was Black Sand, an elevated take on tropical. This story used botanical motifs in black and white with pops of green and gold. When planning our window display for Atlanta Market, we chose to use large paper cutout tropical leaves to cover the wall behind the product. In total, we hand cut around 250 leaves for the window and the showroom entrance. We received so many comments and compliments on the leaves, that we decided to share how you can recreate this look in your own store.

Black Sand Window DisplayBlack Sand Window Display

What you need:
• Vector leaf graphic template
• Printer for making paper template
• Large cutting board
• Pen knife (with lots of extra blades)
• Pen or pencil
• Large paper roll (we used Savage Widetone seamless background
paper from our photo studio)

Step One:
First decide what size you want your leaves and resize the vecor
graphic to match. Print leaves and cut them out as your tracing
template.

Note: Unless you have a large format printer, you will need to print
the leaves in sections and tape them together.

Step Two:
Roll out appropriate length of paper and tape it down over your cutting
surface. On the desk we used as a surface, we could trace around five
leaves on a sheet of paper.

Hint: We doubled our paper to cut two leaves at a time.

Cutting the Template Step Three:
Play Tetris with your paper templates and trace your leaves on.

Step Four:
Cut out leaves using pen knife.

Step Five:
Iron on low if needed to flatten the finished leaves.

Step Six: Hang leaves overlapping them to create dimension and texture.

IMAX Atlanta

August 10, 2018 1 comment

Graphics and Marketing IMAX Worldwide Home the Scoop

IMAX Wall Décor in Home Accents Today

written by Renee Walker

Home Accents Today wrote a great article in their February issue that featured interviews with our buyers that gives you an inside look at how we select our wall décor. Here’s the full article:

IMAX Wall Décor Captures New Level of Sophistication and Quality

The team at IMAX Worldwide Home has sought to take the entire line to a new level of sophistication in 2013, incorporating high-end design and exceptional quality into every product it sells. Considering wall décor an important form of personal expression – and one of the company’s top selling categories – IMAX is moving in a number of exciting directions this year, including an expanded presence in mirrors, a greater emphasis on transitional designs and more attention to unique materials and superior construction.

February 18, 2013 0 comment

Graphics and Marketing IMAX Worldwide Home Market the Scoop

The Making of “Siréne” the Mermaid

written by Colleen Stiles

Update: We have a winner! The Tami Durkee with The Pear Tree located in Cocoa Village, Florida!

The Backstory:
A few months ago my creative director came into my office and said, “Just wanted to warn you that you may be asked to make a mermaid.” Not a typical conversation around the IMAX office, but in my off hours I create figurative sculptures which I exhibit and sell through galleries and artist representatives. So, while it may not have been a “normal” thing to hear around the office, it wasn’t completely out of thin air.

One of our new trends for the January market season is called Splash, and our international buyer, had the idea of creating a life-sized mermaid for our Atlanta window display… She had me at “life-sized”. I quickly agreed to the project, started planning, and from there the project blossomed into two mermaids – one for Atlanta and one for Las Vegas.

The Process:
My sculptures are made from body casts. I use plaster gauze – the same material the doctor used on you when you broke your arm as a kid – to create the form of the figure. The form is filled with expanding foam, creating a lightweight, but solid core. I then add on to the piece using a variety of mediums, such as textiles, driftwood, bones, sawdust, earth and paint, giving each piece a unique identity.

Over the summer we created the graphic direction for marketing the Splash trend. It is a very bright and enthusiastic design, illustrated with zen doodle style fish, starfish, sand dollars, and, of course, a mermaid tail! So the mermaids were the perfect unique way to highlight the theme. I am hopeful that all of the January market attendees will take the time to go and see my creations!

The Vision:
The first mermaid (for Atlanta) is complete now, and I am working on the Las Vegas piece. The biggest question I had when I took on this project was, what will happen to the pieces after market is over? Well, Hurricane Sandy gave us an answer. We decided to partner with the Red Cross in their Hurricane Sandy relief efforts. For every $20 donated, you will receive a chance to win this stunning original life-sized mermaid sculpture, and IMAX will contribute matching donations. This is such an exciting effort for us here at IMAX, as we all know people who were affected by the storm.

I hope that if you make it to Atlanta or Las Vegas you will come and see the mermaids. You will find the Atlanta mermaid in our window display on the 11th floor of the Atlanta Gift Mart, Building 2.

Donate Online: Donate online at www.imaxcorp.com/mermaid/

Donate in the Atlanta and Las Vegas Showrooms: Donations are being collected in the Atlanta – AGM Building 2, Suite 1100 and Las Vegas – World Market Center A429.

December 21, 2012 0 comment

Graphics and Marketing IMAX Worldwide Home Market Products the Scoop

Winter 2012 Showroom Video

written by Renee Walker

Atlanta market kicks off next week and the showroom looks amazing, from the new product to the showroom graphics! Just to whet your appetite, here’s our brand new Winter 2012 showroom video! This isn’t a video OF the showroom, but rather a video that will loop IN our showrooms. It gives a brief overview of what’s in store for you soon-to-be winter market shoppers!

January 6, 2012 0 comment

Graphics and Marketing IMAX Worldwide Home the Scoop

New Sales Rep Pages

written by Renee Walker

We updated our website with a fresh, new look today – and along with the new look, a new feature called Sales Rep Pages. Just by going to imaxcorp.com and clicking on the “Sales” link, you you can find your sales rep’s contact information (the individual rep, not just the group), and even send your rep a message directly from the website! You can search for your rep by group, geographic location or zip code.

Try it out at

December 19, 2011 0 comment

Graphics and Marketing IMAX Worldwide Home Market Products the Scoop

Updated Virtual Showroom and Room Design by IMAX

written by Renee Walker

If you haven’t used IMAX Virtual Showroom and Room Design by IMAX in our Online Catalog, you’re missing out. And if you have, they’ve been recently updated, so now’s the perfect time to log back in and see some fresh, new product groupings and vignettes.

About the Virtual Showroom
Don’t fret if you missed the winter shows. Our newly updated virtual showroom features our Winter 2011 Trends and all of our best vignettes, plus merchandising tips. Shop the IMAX showroom without leaving home!

It’s easy. Just log on to our online catalog at www.imaxcorplive.com, and click the virtual showroom banner. You’ll be able to browse our entire showroom page by page, vignette by vignette. When browsing, if an item piques your interest, just click on it to see product details and pricing or add it to your shopping cart!

About Room Design by IMAX
Complete your selection with a coordinated grouping of accents designed to inspire. Featuring multiple groupings coordinated by style and color to help you shop and build displays.

To get started, just log in to our online catalog and click “Room Design by IMAX”.

Click here to log in.

Don’t have an online catalog account? Not to worry! Just go to www.imaxcorp.com/register.php, and fill out our quick registration form.

March 22, 2011 0 comment

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