No single word in our industry has changed its definition so much as ‘Gift’ as consumers and retailers alike blur the line between home décor and gifts.
Still a healthy part of the business, The Hallmark store once almost defined the gift shop concept. Now, nearly every kind of store you can name has some sort of gift mix and much of it is home-oriented. Whether a photo frame or a vase, a candlestick or a tray, these items are purchased as gifts as often as they are for the shopper’s own home.